Oseary tweeted that Her Madgesty began work on the untitled album on the Fourth of July. Now the first producer has been named and he’s someone to get excited about: Martin Solveig. Solveig is a French electronic music DJ and producer best known for work with Canadian electropop group Dragonette and the song “Hello,” which became a hit in the U.S. after being featured in commercials for Trident.
Solveig's good rep and ear for commercially viable dance music will be important, because this is an especially important album for Madonna. As silly as it may sound, it’s her first post-Gaga record and because of that, it will be viewed and critiqued through that lens. Earlier this year, Gaga was slapped on the wrist by music critics who felt her smash “Born This Way” sounded a little too close for comfort to Madonna’s 1989 hit “Express Yourself.” Gaga’s aesthetic is also often compared to Madonna’s.
So anyone who thinks Madonna won’t experience this same scrutiny in reverse as soon as she produces something new is naïve. Critics’ first question won’t be, “What does it sound like?” Instead they’ll ask, “Does it sound like Gaga?” And the answer needs to be no (or at least “not really”).
She seems to know it too. Madonna declined her record company’s request to record with RedOne.
Madonna was the primary songwriter on Music, Ray of Light and Confessions on a Dance Floor, and on all three she worked closely with little known European DJs/producers, Mirwais Ahmadzai, William Orbit and Stuart Price, respectively. It’s great that she seems to be reverting back to a formula that has worked well for her in the past. If it ain’t broke, don’t fix it.
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