Wednesday, September 14, 2011

Katy Perry announces next single

~*~*~The One That Got Away~*~*~

"Nothing ventured, nothing gained."

Such is the thinking, as voiced by EMI Music/Capitol Records EVP/marketing and promotion Greg Thompson, behind the label's decision to release a sixth pop radio single from Katy Perry's album, "Teenage Dream."

The set's "The One That Got Away" goes for airplay next month.

Thus, should "One" follow the first five singles from "Dream" to the top, Perry would become the first artist to crack open a six-pack of Hot 100 No. 1s from one album.

The label stressed that it is not specifically releasing "One" with the hopes of rewriting Hot 100 history. Rather, the decision factors in Perry's fondness for the song, its ear-catching hook and her obvious track record of success at pop radio.

"If it goes to No. 1, that would be great," said Thompson. "If not, we still have a Katy song on the radio in fourth quarter," potentially fueling further sales for "Dream" in the busiest of shopping seasons.

Even if "One" is not a Hot 100 No. 1, Perry still offers her fans the gift of a Yuletide-timed release. If it does reach the apex, Perry herself opens the gift of unprecedented Hot 100 history.

Adding to the song's chart-topping potential: a "touch-up," i.e., a Dr. Luke-produced radio edit of the album version (which he also produced), according to Thompson, and a video. The label is currently "reading treatments" for the proposed clip. (Perry penned the song with Dr. Luke (Lukasz Gottwald) and Max Martin). [source]

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