Savan Kotecha has likened Cher Lloyd's debut album to that of Black Eyed Peas star Fergie's first solo record.
The songwriter is currently executive producing Lloyd's debut album, which is due to be released later this summer, after meeting the 17-year-old on The X Factor, where he served as the show's vocal producer.
Speaking to Digital Spy, Kotecha explained how he called upon his hitmaking friends RedOne and Max Martin to work on the record and give the album a plethora of different sounds.
"It's such a blend of different things. Each song is so different from the other, but it's her. The only way I can describe it is that it's like Fergie's solo album, where 'London Bridge' was completely different from 'Clumsy', but then you also had 'Big Girls Don't Cry', but Fergie was still the red thread throughout it all - that's how Cher's songs are," he revealed.
"There's some hard ones, some vulnerable ones and some fun, silly ones and she just delivers on every one. We were just so impressed."
When asked about the singing/rapping ratio on the record, Kotecha replied: "It's pretty split - I would say there's probably a little more singing than rapping. I don't want to give away too much about the first release, but that's going to be a mix of both.
"She's got so much personality in her voice and her delivery, so it's just fun music. Some stuff has her hard-act, cocky attitude, while some has her sweet side, because she has a lot of different sides to her."
It was recently reported that Lloyd has teamed up with US rapper Busta Rhymes for a track to be included on the album.
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