Rihanna has explained the details behind a music video that recently leaked on to the web.
A clip for the song 'Who's That Chick?' surfaced online last month, and was described by the singer's label as a "promotional single" only.
The 'Rude Boy' star has since revealed that two versions of the promo exist - a day and a night one - which fans can view via a unique barcode on packets of Doritos crisps.
"There's this new pop-up video technology called augmented reality," she told Just Jared.
"There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice - one in day, one in night.
"So the night version has everything different - it has everything that is in the day version, it's just black and grey. It's darker and grittier. You'll be able to click at any time and make it night and the same shot will show up just in the night version. It's cool."
Asked which of the two clips she prefers, she said: "More of the day version. Only because I've started to incorporate a lot of different colors into my wardrobe now.
"I'm loving that direction. Right now, it feels good and right. It was a cool concept too because it was kind of one side of me and now, it's evolving into the new colourful stuff that we've been doing."
It is not yet clear whether the track will be included on her forthcoming album Loud.
Source
No comments:
Post a Comment