VMA Winners 2010

Video of the Year

* 30 Seconds to Mars — "Kings and Queens"
* B.o.B (featuring Hayley Williams) — "Airplanes"
* Eminem — "Not Afraid"
* Florence and the Machine — "Dog Days Are Over"
* Lady Gaga — "Bad Romance"
* Lady Gaga (featuring Beyoncé) — "Telephone"

Best Male Video

* B.o.B (featuring Hayley Williams) — "Airplanes"
* Jason Derülo — "In My Head"
* Drake — "Find Your Love"
* Eminem — "Not Afraid"
* Usher (featuring will.i.am) — "OMG"

Best Female Video

* Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
* Kesha — "Tik Tok"
* Lady Gaga — "Bad Romance"
* Katy Perry (featuring Snoop Dogg) — "California Gurls"
* Taylor Swift — "Fifteen"

Best New Artist

* Justin Bieber (featuring Ludacris) — "Baby"
* Broken Bells — "The Ghost Inside"
* Jason Derülo — "In My Head"
* Kesha — "Tik Tok"
* Nicki Minaj (featuring Sean Garrett) — "Massive Attack"

Best Pop Video

* Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
* B.o.B (featuring Bruno Mars) — "Nothin' on You"
* Kesha — "Tik Tok"
* Lady Gaga — "Bad Romance"
* Katy Perry (featuring Snoop Dogg) — "California Gurls"

Best Rock Video

* 30 Seconds to Mars — "Kings and Queens"
* Florence and the Machine — "Dog Days Are Over"
* MGMT — "Flash Delirium"
* Muse — "Uprising"
* Paramore — "Ignorance"

Best Hip-Hop Video


* B.o.B (featuring Hayley Williams) — "Airplanes"
* Drake (featuring Kanye West, Lil Wayne and Eminem) — "Forever"
* Eminem — "Not Afraid"
* Jay-Z (featuring Swizz Beatz) — "On to the Next One"
* Kid Cudi (featuring MGMT and Ratatat) — "Pursuit of Happiness"

Best Dance Video


* Cascada — "Evacuate the Dancefloor"
* David Guetta (featuring Akon) — "Sexy Chick"
* Enrique Iglesias (featuring Pitbull) — "I Like It" (Jersey Shore Version)
* Lady Gaga — "Bad Romance"
* Usher (featuring will.i.am) — "OMG"

Best Collaboration

* 3OH!3 (featuring Kesha) — "My First Kiss"
* Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)"
* B.o.B (featuring Hayley Williams) — "Airplanes"
* Jay-Z and Alicia Keys — "Empire State of Mind"
* Lady Gaga (featuring Beyoncé) — "Telephone"

Best Direction in a Video


* 30 Seconds to Mars — "Kings and Queens" (Director: Bartholomew Cubbins)
* Eminem — "Not Afraid" (Director: Rich Lee)
* Jay-Z and Alicia Keys — "Empire State of Mind" (Director: Hype Williams)
* Lady Gaga — "Bad Romance" (Director: Francis Lawrence)
* Pink — "Funhouse" (Director: Dave Meyers)

Best Choreography in a Video

* Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)" (Choreographers: Frank Gatson Jr., Phlex and Bryan Tanaka)
* Lady Gaga — "Bad Romance" (Choreographer: Laurie Ann Gibson)
* Lady Gaga (featuring Beyoncé) — "Telephone" (Choreographer: Laurie Ann Gibson)
* Janelle Monáe (featuring Big Boi) — "Tightrope" (Choreographers: Janelle Monáe and the Memphis Jookin Community)
* Usher (featuring will.i.am) — "OMG" (Choreographer: Aakomon “AJ” Jones)

Best Special Effects in a Video

* Dan Black — "Symphonies" (Special Effects: Corinne Bance and Axel D’Harcourt)
* Eminem — "Not Afraid" (Special Effects: Animaholics-VFX)
* Green Day — "21st Century Breakdown" (Special Effects: Laundry)
* Lady Gaga — "Bad Romance" (Special Effects: Skulley Effects VFX)
* Muse — "Uprising" (Special Effects: Humble TV, Sam Stephens)

Best Art Direction in a Video

* 30 Seconds to Mars — "Kings and Queens" (Art Director: Marc Benacerraf)
* Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)" (Art Director: Lenny Tso)
* Eminem — "Not Afraid" (Art Director: Ethan Tobman)
* Florence and the Machine — "Dog Days Are Over" (Art Directors: Louise Corcoran and Aldene Johnson)
* Lady Gaga — "Bad Romance" (Art Director: Charles Infante)


Best Editing in a Video


* Eminem — "Not Afraid" (Editor: Ken Mowe)
* Lady Gaga — "Bad Romance" (Editor: Jarrett Fijal)
* Miike Snow — "Animal" (Editor: Frank Macias)
* Pink — "Funhouse" (Editor: Chris Davis)
* Rihanna — "Rude Boy" (Editor: Clark Eddy)

Best Cinematography in a Video

* Eminem — "Not Afraid" (Director of Photography: Chris Probst)
* Florence and the Machine — "Dog Days Are Over" (Director of Photography: Adam Frisch)
* Jay-Z and Alicia Keys — "Empire State of Mind" (Director of Photography: John Perez)
* Lady Gaga — "Bad Romance" (Director of Photography: Thomas Kloss)
* Mumford & Sons — "Little Lion Man" (Director of Photography: Ben Magahy)