Britney Spears’ sold-out Femme Fatale tour is coming in November to EPIX, the cross platform premium entertainment service available on television, on demand, online and on Internet-connected devices.Word travelled quickly among Britney’s millions of followers when she tweeted the news on Friday that she would be taping her sold-out show in Toronto this weekend. Within minutes of her announcement, traffic to EPIX social sites doubled and Britney Spears became a worldwide trending topic on Twitter, driven by the frequency of posts and discussion among her eager fans. Ranked by Forbes Magazine at #6 on its 2010 list of the 100 most powerful and influential celebrities in the world, Spears continues to be one of the most mentioned musicians on the Internet.
“I am so excited that all my fans will be able to see my Femme Fatale tour on EPIX. I am really proud of this show and I want all of my fans to see it,” said the pop icon.
“EPIX is dedicated to bringing fans closer to the talent they love and we are pleased to connect this truly iconic American star to her large and passionate fan base,” said EPIX President and CEO Mark Greenberg.
As viewers increasingly become active participants in their own entertainment, EPIX is pursuing a cross platform strategy to tap and engage large fan bases online, offering unique access and engagement with their favorite artists. Recent examples include July’s Shatnerpalooza campaign which reached ten million Star Trek fans with the world premiere of William Shatner's original film, The Captains. Other fan favorites presented this year include Bon Jovi, Eddie Izzard, Craig Ferguson and Kevin Smith, whose EPIX Live online chat drew over ten thousand fans who then viewed his exclusive special Too Fat for Forty on EpixHD.com.
Shot this past weekend in 2D and 3D by 3ality Digital at the Air Canada Centre in Toronto, the highly anticipated Britney Spears: Femme Fatale will premiere in November on the EPIX network as well as on EPIX on Demand and EpixHD.com.
About EPIX
EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a next-generation premium entertainment channel, video-on-demand and online service launched on October 30, 2009. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood titles, classic feature films, original series, music and comedy specials through the linear channel, video-on-demand and online at EpixHD.com, the leading online destination for movies. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available on EpixHD.com. The service is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.
About 3ality Digital
3ality Digital enables the world to power live-action stereoscopic 3D (S3D) through the most advanced evolutionary technology available. 3ality Digital systems are currently deployed for the productions of Peter Jackson’s THE HOBBIT: An Unexpected Journey, and Bryan Singer’s JACK THE GIANT KILLER. The advanced technology was also employed for Sony Pictures’ THE AMAZING SPIDER-MAN, directed by Marc Webb and is being utilized on THE GREAT GATSBY, directed by Baz Luhrmann. 3ality Digital’s camera platforms are earning a reputation as the “S3D Gold Standard©” for the emerging medium of stereoscopic visualization. 3ality Digital engineered some of the world’s first S3D cinematic and broadcast achievements, including U2 3D (the movie), and the first live S3D broadcasts from the NFL, BCS Championship, BSkyB, the Super Bowl, and NBC television. In broadcast, 3ality Digital is the technology and production systems behind the BSkyB launch of their 3D channel and has been used on a wide range of events including the Isle of Wight Festival, the Ryder Cup, and Champions League Football. For more information, please visit www.3alitydigital.com.
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