Smirnoff will help Madonna pick a dancer for her next tour in a new promotion that will try to get 10 million people in 50 countries to swap their nightlife stories via social media.
The promotion, called the Smirnoff Nightlife Exchange Project, asks fans from around the world to share their nightlife experiences on the brand’s Facebook Page. The campaign, created by ad agency JWT, will include an event on November 12 in which 50 parties will happen simultaneously.
Madonna will be attending one of the parties where dancers will compete in front of her. The winner of that dance-off may be chosen as a dancer for Madonna’s next tour. Smirnoff will take submissions for that contest from August 17 through October 10. To enter, dancers have to submit a 60-second video of themselves. Details are available at Smirnoff.com.
Madonna has close to 6 million fans on Facebook, but aside from that, she’s kept a relatively low profile in social media. She’s not on Twitter yet and hasn’t released an album since 2008′s Hard Candy. Madonna’s manager, Guy Oseary, however, tweeted in June that Madonna was planning to start work on a new album.
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